If you are thinking about creating a blog for your organization, there is one thing I cannot stress enough: make sure those who will be contributing content have bought into your idea! I have created a couple of blogs for different organizations, and I must say that I have learned this the hard way. Don’t
Back when I was in college, I had to take two years of directing class because I was a theatre education major, and it was well known as a theatre teacher that you would have to direct at least one play a year. I had a professor in my second year that said to heighten
Having problems convincing those at your organization about the marvels of new marketing technologies and practices? You might want to check out Seth Godin’s blog entry on Thrill Seekers. I think this sums it up, don’t you? Let me just go on the record and say that Seth’s blog is brilliant. I love his observations.
One of the things that I really love about working at Americans for the Arts is that I get to interact regularly with our numerous interns, most of whom are either in their final year of graduate or undergraduate programs in arts administration. It hasn’t been that long since I myself finished graduate school, so
A new colleague of mine at work brought up a good point in the past couple of weeks. Before spending a lot of time on exploring new marketing techniques, you should first make sure that you have the basics in place. How many of us are exploring the uses of new technologies in the marketing